About TALA
Private celebrations, directed with beauty, discretion, and exacting care.
Begin the conversationWho's behind TALA
I am Sara Elisabetta Olivetti, founder of TALA and DanrA Pte. Ltd.
TALA is the private-events and celebrations brand within DanrA — the Singapore holding company I founded in 2024. If you know my work through Beiwe Lab (the research and strategy practice), TALA is a separate thread: the creative, celebratory side of what I do.
Every TALA project is directed personally. I do not operate a team of planners — I work with a small set of trusted vendors and venues, and I oversee every layer of the work myself.
The range
TALA offers two Signature Services and five Specialist Modules. Together, they cover the full arc of a private celebration — from concept and print to event-day direction and guest experience.
- Signature Services:Servizio Matrimonio — Direzione Completa and Servizio Guest Experience — full-service, end-to-end direction.
- Specialist Modules:La Grafia, Il Fasto, La Regia, Il Benvenuto, La Tavola — individual components you can commission on their own.
Begin the conversation
Tell us about your event, and we will follow up with a conversation about scope and possibilities.
Begin the conversation